In this case, you can apply a higher minimum cart value or recommend product bundles to absorb the shipping costs.įree shipping has evolved since the days of Amazon’s hyped Prime program. While customers understand the situation, there’s a higher chance they’ll shop elsewhere to purchase a same or a similar product that is delivered free, affecting conversion rates. The costs are high and there’s every evidence that it’ll continue to rise. However, due to the pandemic, international shipping has made headlines. If most of your competitors offer free shipping on +90$ orders, then you can try offering the same or lesser (factor your margin too!) You can also gain a competitive advantage with international shipping.Īmazon was one of the first brands to offer free shipping worldwide. ConvertCart Tip: When in doubt, look at your competitors. In that case, you can offer different shipping options, with a free shipping option that accommodates regular shipping route. Furthermore, for premium products, you can try bundling them with lesser price range products and offer a discount, which might work better and increase conversions. On the other hand, if you sell luxury products like premium leather bags, branded scents, etc, then customers purchase less number of products in one order. In such scenarios, free shipping works well. Next, consider your industry.įor retail (fashion, cosmetics), grocery, fast-moving products and alike, customers often buy multiple products in the same order. Accordingly, you can plan to stock more of the product when it is in demand and keep remaining for any off-season sales. Instead, if you apply free shipping to the entire product category during the holidays, then customers might purchase more from the same category. Applying free shipping during the off-season won’t make any significant difference. Dive into customer data to understand their behavior.įor example, you might have products that perform well during the holiday season. Even though you run an eCommerce business, you are a customer as well. And as a customer, if you don’t see any shipping offers, you are bound to be disappointed. When we consider the psychology of online shopping, high shipping costs are cited as the number #1 reason for cart abandonment. However, free shipping won’t magically increase conversions. This is every customer’s default expectation mode when it comes to shipping. The short answer: It depends on different factorsįast and Free. We were intrigued when a client asked us if free shipping would really drive conversions for her online store. Do Free Shipping Offers Still Matter for Conversions? In this article, we’ll dig deeper into how free shipping, when done well, can still boost conversions.
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